Interviews with leading B2B execs

Misaligned teams lead to missed opportunities. In today’s episode, we’re joined by Amy Higgins, Director of Content Strategy at Cloudflare, who explores the power of integrated planning in marketing. Amy highlights the challenges of siloed strategies, the importance of sales-marketing collaboration and the need for creative experimentation within structured marketing frameworks. She also discusses how businesses can measure ROI effectively while balancing long-term and short-term marketing goals.

 Featuring guests from:

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Meet your Hosts

TJ

TJ Bonaventura currently leads strategy at Content Allies, where he leverages his extensive experience in content marketing and podcast production.

As the Co-Founder of StudioPod Media, TJ has worked with over 100 top-tier clients, including Morgan Stanley, OpenAI, Pinterest, and United Airlines, to kickstart and execute their podcast strategies.

With a background in tech and nearly a decade of experience as a solutions engineer, TJ transitioned into entrepreneurship, co-founding StudioPod in 2018. His deep knowledge of digital marketing and content strategy makes him a trusted leader in podcasting and media production.

Jake

Jake Jorgovan is a B2B Podcasting Expert and Founder of the industry-leading B2B Podcast Agency, Content Allies. He is also Co-Founder of the professional services firm Alpha Apex Group.

He has produced podcasts for leading B2B companies such as Meta, Siemens Energy, Alibaba.com, Gusto, Grin, General Dynamics, Stampli, First Business Bank, and more.

With a degree in entrepreneurship & audio engineering from Belmont University, Jake has been awarded Nashville’s Youth Entrepreneur of the Year.

As a B2B podcast expert, he can help companies or enterprises effectively navigate the rapidly changing B2B podcasting space and build a revenue-generating podcast.