Jake Jorgovan Jake Jorgovan

From Content Audits to Sonic Branding: Modern Marketing Tips with Michelle Ngome of AAMA

On today’s episode, we’re joined by Michelle Ngome, Founder and President of the African American Marketing Association (AAMA) and Outreach Director of Entrepreneurship Recruitment at Goldman Sachs. From trends in content creation to strategies for building a community, Michelle brings valuable insights for marketers aiming to deepen their audience connections. She also shares the significance of thought leadership, the role of innovation in marketing and practical ways to implement short-form video in B2B contexts.

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Jake Jorgovan Jake Jorgovan

Driving ROI Through B2B Podcasts with Jake Jorgovan and TJ Bonaventura of Content Allies

In this special episode, we’re joined by Jake Jorgovan, Founder of Content Allies, and TJ Bonaventura, Client Strategist of Content Allies, to discuss the podcast's evolution as it transitions from host David (Ledge) Ledgerwood to Jake and TJ.

Jake and TJ talk about how they plan to carry forward the show’s legacy and reflect on lessons from their extensive experience in podcasting and B2B marketing. They discuss creating ROI for clients, building strong teams and aligning marketing with sales while introducing new formats and actionable insights for listeners.

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Jake Jorgovan Jake Jorgovan

The Future of Work: Fractional Executives with Mike Malloy of Malloy Industries

In today's episode, Mike Malloy, Founder and CEO of Malloy Industries, discusses the growing trend of fractional executives and how they help businesses grow, especially in B2B SaaS technology companies. Mike explains why having part-time experts can be more effective than full-time hires for many companies. He also gives practical tips on how CEOs can focus on big-picture growth while letting seasoned professionals handle daily operations.

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Jake Jorgovan Jake Jorgovan

Effective Sales Conversations with Justin Michael

In today’s episode, we’re joined by Justin Michael, Executive Coach, Co-Founder, and CRO at Hard Skill Exchange. Justin shares his insights into the changing world of sales and marketing, focusing on new techniques and the importance of personal connections.

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Jake Jorgovan Jake Jorgovan

Adapting to Technological Changes with Steve Mordue of RapidStart Global

In today’s episode, we’re joined by Steve Mordue, CEO of RapidStart Global, formerly Forceworks. Steve talks about managing a global team and the future of AI and remote work. He discusses his journey from starting Forceworks to adapting to new technologies, highlighting the need to stay ahead in the tech industry.

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Jake Jorgovan Jake Jorgovan

Mastering the Job Search in 2024 with Erika Klics, Job Search Strategist

In today’s episode, we're joined by Erika Klics, Job Search Strategist, who discusses the evolving landscape of job searching in 2024. Erika emphasizes the importance of networking, being specific in your job search and understanding how to position yourself effectively in the current market.

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Jake Jorgovan Jake Jorgovan

Enhancing Fleet Management With AI with Sasha Kucharczyk of Preteckt

On today's episode, we're joined by Sasha (Peter) Kucharczyk, Co-Founder and COO of Preteckt. Sasha dives into his journey from academia to entrepreneurship, sharing insights on the transition from technical roles to leadership positions. He highlights the evolution of Preteckt and its impact on the automotive and transit industries.

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Jake Jorgovan Jake Jorgovan

Go-to-Market and AI Success with Emin Can Turan from Pebbles Ai

In today’s episode, we’re joined by Emin Can Turan, Founder and Researcher at Pebbles Ai. Emin shares his insights on the essentials of go-to-market strategies, the importance of leveraging scientific methods in marketing and how cultural differences can impact sales approaches. He also delves into the challenges and opportunities of building an AI company during times of geopolitical instability.

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Jake Jorgovan Jake Jorgovan

Optimizing IoT Data Transmission with Charles Yeomans of AtomBeam Technologies

In today's episode, Charles Yeomans, CEO and Founder of AtomBeam Technologies Inc., discusses the future of data optimization technologies. With a diverse background in finance, biotech and tech innovation, Charles highlights the role of efficient data transmission, especially in the Internet of Things, and the impact of AtomBeam’s data compaction technology.

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Jake Jorgovan Jake Jorgovan

Episode 215: Cultivating a Culture of Continuous Improvement with Mike Smart of Egress Solutions

In today's episode, we dive deep with Michael Smart, Founder and Managing Principal of Egress Solutions, Inc., as he sheds light on accelerating growth in B2B SaaS companies. Michael brings his wealth of experience to the table, discussing the details of product management and the vital role of customer-centric approaches in today's tech-driven market.

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Jake Jorgovan Jake Jorgovan

Episode 213: Building Lasting Customer Relationships Through Podcasts with Jasmeet Sawhney of Axtria

On this episode, we're joined by Jasmeet Sawhney, Global Head of Marketing at Axtria, to talk about the transformative power of podcasting in the B2B realm. Jasmeet unveils the strategic thinking behind Axtria's engagement through audio content and describes his journey from being a tech enthusiast to spearheading marketing initiatives in the life sciences sector.

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Jake Jorgovan Jake Jorgovan

Episode 208: Harnessing Machine Learning for Business Growth with Sarah Tamilarasan of Sotaog

In today’s episode, Sarah Tamilarasan, CEO of Sotaog, shares insights into using machine learning to improve operational efficiency in industry. Sarah talks about Sotaog's aim to enhance operational cash flow through advanced analytics and the impact of technology on financial management. Her transition from engineering to leadership showcases the drive for innovation in tech-led industries.

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Jake Jorgovan Jake Jorgovan

Episode 207: AI's Potential in B2B Marketing with Usman Sheikh of xiQ, Inc.

In this episode, we're joined by Usman Sheikh, Founder and CEO of xiQ, Inc., who shares his visionary insights on leveraging AI and behavioral science to revolutionize B2B sales and marketing. Usman delves into the journey of xiQ, Inc. from its early days in a garage to becoming a pioneer in integrating generative AI with psychometrics to tailor sales and marketing strategies to individual buyer personalities.

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