Featuring interviews and expertise from today’s B2B experts and thought leaders.
About the show:
Leaders of B2B is a weekly podcast where we bring you interviews and expertise from executives at rapidly growing B2B companies. Your hosts Jake Jorgovan and TJ Bonaventura dive into the stories, strategies, and tactics of today’s rapidly growing B2B companies.
Meet your Hosts
TJ
TJ Bonaventura currently leads strategy at Content Allies, where he leverages his extensive experience in content marketing and podcast production.
As the Co-Founder of StudioPod Media, TJ has worked with over 100 top-tier clients, including Morgan Stanley, OpenAI, Pinterest, and United Airlines, to kickstart and execute their podcast strategies.
With a background in tech and nearly a decade of experience as a solutions engineer, TJ transitioned into entrepreneurship, co-founding StudioPod in 2018. His deep knowledge of digital marketing and content strategy makes him a trusted leader in podcasting and media production.
Jake
Jake Jorgovan is a B2B Podcasting Expert and Founder of the industry-leading B2B Podcast Agency, Content Allies. He is also Co-Founder of the professional services firm Alpha Apex Group.
He has produced podcasts for leading B2B companies such as Meta, Siemens Energy, Alibaba.com, Gusto, Grin, General Dynamics, Stampli, First Business Bank, and more.
With a degree in entrepreneurship & audio engineering from Belmont University, Jake has been awarded Nashville’s Youth Entrepreneur of the Year.
As a B2B podcast expert, he can help companies or enterprises effectively navigate the rapidly changing B2B podcasting space and build a revenue-generating podcast.
What to expect in the format & questions of the show:
The Leaders of B2B Podcast operates in a casual conversation-style interview. We don’t structure out specific “rapid fire” questions but instead operate in a general framework to guide our questions. Our hosts simply ask the questions they are most curious about.
The framework for each episode is the present, past, and future of the guest.
First, we ask each guest to promise one actionable takeaway to deliver to the audience at the start of each episode.
Second, we learn more about our guests, their current company, and what they are doing today to give the listener context.
Third, we explore the guests story, lessons learned, and dive deep on their actionable takeaway.
Throughout the interview, we dive in to pull out key nuggets of wisdom from each guests journey’s, failures, and lessons learned along the way.
Who is the audience for the show:
The audience for the show is made up primarily of B2B Professionals. This includes both C-Level executives at other B2B companies as well as B2B professionals and entrepreneurs at various stages of their career.
How long is each episode?
Episodes typically last from 20-30 minutes in length.
Is the show audio or video?
The primary medium of the show is audio, although we do chop up the video portion of the interview into social posts and educational videos. If possible, please try to have your webcam on and a professional video setting. If you can’t do video though, no worries. We can still run with just audio for the interview.
How to prepare for your interview:
1) Use your computer - Please use your computer for recording, not your phone. This will ensure we have the best quality possible.
2) Google Chrome is preferred - If possible, please have Google Chrome open during the interview. This enables us to record an audio backup of the interview. If you don’t have Google Chrome, it is ok, but it is preferred if possible.
3) Remove distractions - Please be in a quiet place and turn off any cell phones or notifications.
4) Audio Quality - Please use the best microphone you have available. If you do not have a microphone then use at minimum a pair of earbuds or a headset. This ensures the best audio quality for the listener.