Episode 101: Achieving More with What You Have through Strategy, with Khalil Stultz

Khalil Stultz, Growth Strategist, joins Ledge to share his insights around using strategy to accomplish more. He also talks about development and mindset to take your business to the next level.

Stultz is an advocate of finding the simplest changes and improving on them. This allows businesses to improve without the need to invest more. This approach can emanate from any area, such as the sales process, operations, or customer success. 

One example of this strategic focus is in business growth. It can be done through getting more customers, increasing the transaction size, or increasing what the client currently buys from you. Most businesses go for the first option. This requires additional investment not only on the sales side but also on post-sales. Stultz argues that focusing on maximizing current clients or increasing transaction sizes can be more efficient while achieving the same results.

This strategic approach also depends heavily on development. Focus on habits that compound into rewards over time. This covers both personal and business-wide development. 

Stultz also recommends that you provide value and help others first before seeking something in return. This establishes your capability and your authority. It can be the foundation for future customers as those you help will seek you out. 

Stultz shares an extremely insightful approach that business leaders may overlook as they get busy with execution. Gaining this perspective can allow you to earn a significant gain without the need to spend much.


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Episode 102: Building a Digital Front Door Healthcare Solution by Bootstrapping with Keith Algozzine of UCM Digital Health

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Episode 100: Doing More in Less Time with the Right Team and Tech, with Cindy Jordan of Pyx Health