Episode 103: Customer-Focused Revenue Growth with Sri Ayyeppen of Argano
Sri Ayyeppen, CRO at Argano shares his vision of facilitating the age of digital customization for customers across multiple industries on today’s podcast.
Ayyeppen describes today’s business landscape as customers wanting the simplest solution on the side facing them. This necessitates a complex back-end that contains infinite loops of customer journeys. His company helps provide the expertise to solve the complexities behind that.
Several elements are needed for this. Hiring the right people is the first thing that comes to mind for Ayyeppen. Reflecting culture-fit as much as skill-fit, he hires people who enjoy solving complicated problems.
The next element is being able to understand the customer’s products and their business. Understanding their business problems more than they do is vital. This positions you as a trusted advisor, which brings immense value to your customer.
Ayyeppen views revenue growth holistically. Keeping the focus on customers sustains the revenue through long-term relationships and expanded value. This allows you to expand your capabilities and sell to more customers as well.
Ayyeppen also shares his vision of a future post-pandemic business world. He thinks that flexibility is now a business necessity. Companies will need to prepare agile systems and processes. Helping provide expertise to accomplish this will be imperative.
Business leaders looking at maximizing their revenue and focusing on their customers will gain a lot from Ayyeppen’s insightful comments.
LinkedIn - https://www.linkedin.com/in/sriayyeppen/
Twitter - https://twitter.com/SriAyyeppen
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