Episode 14: Vacation Rental Management and Experiences Done in a Breeze with Ben Firn of Breezeway
This episode of the Leaders of B2B Podcast features Ben Firn, Director of Marketing at Breezeway. He talks about 3 key areas that would interest anyone in the B2B, technology, and startup space, particularly in marketing.
First, we take a look at Breezeway, a Property Operations and Servicing platform equipped for the vacation management space. The SaaS platform aims to provide a seamless guest experience by bringing the stability and process-orientation that hotels are known for to the vacation rental space. The application focuses on integrating with front-end heavy property management systems to carry its advantage and value proposition.
Second, Ben talks about his career epiphany as he pivoted from a life of a cubicle dweller focused on quantitative finance to that of a digital marketing jockey over at startup Breezeway. A valuable lesson to those finding their way and making that key decision on what to do with their careers. Ben talks about hedging the risks by going with an established founder like Jeremy Gall, Founder of Breezeway.
And finally, Ben talks about their marketing strategies, particularly how they make a decision on prioritization and use that as a guiding star but still remaining flexible and open to adjust and adapt to the changing environment. A key trait in this world ravaged by a pandemic.
In his marketing expertise, he talks particularly about how the affiliate marketing space has worked out for Breezeway. By leveraging their integrations with their property management systems partners and navigate the fine line between partnership and potential competition.
Breezeway’s story and Ben’s story are both highlighted as a great example of how different approaches come for different companies with different products and go-to market strategies.
Learn more about ways to bring your product to market effectively from thought leaders in marketing and startups. This episode talks about leveraging affiliate partners to jumpstart your go-to market strategy.
Learn more and say hello at LeadersOfB2B.com
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