Episode 23: On Being Customer-Centric and Workflow Focused with Derek Gerber of Explainify
On this episode of Leaders of B2B, Ledge interviews the VP of Explainify, Derek Gerber.
Derek entertains and teaches us through his illustrious background. He began his career as a golf picker on a golf range. Golf balls were being hit at him at 5:30 a.m. every morning for a year.
Derek’s love for computers and software stuck with him. Naturally, he began working in sales, marketing, and accounting within the technology space.
Explainify is now able to produce videos in a few weeks that used to take nine months just five years ago.
“I’d say the true value in what we do is we build brand awareness and brand legitimacy, through high-quality videos that drive action.”
Derek shares fascinating insight into their customer-centric approach. He accredits this mentality to the success Explainify has seen through the pandemic.
Listen in now to hear Derek's tips on creating optimal workflows, and how he creates his own luck.
Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com
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