Episode 52: Leveraging the Right Market Strategy to Your Advantage with Sean Leonard of JumpDEMAND
Sean Leonard, CEO and Co-Founder of JumpDEMAND, joins us on today’s show. He shares his ideas and insights on working smarter in sales and marketing. His company provides technological tools to help automate these processes, resulting in more efficient use of resources— particularly your employees’ time.
Leonard has built his platform around a strategy of integration. By playing well with CRMs, he has expanded his customer base. This helped open up the door for a second product, which became another company.
Leonard talks about growing his customer base through integrating and working with other companies. He also talks about the advantages of spreading his two products across two companies to unlock the different customer profiles.
Gain some key learning on business strategy, leveraging partnerships through integrations, and simply working smarter. This episode is full of great ideas for any business leader.
Listen to this episode of the Leaders of B2B podcast to expand your learning as a business leader. Check out our other great content here at the LeadersofB2B.com.
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