Episode 67: The Right Timing Matters with Tom Murphy of Scilicet
In this episode of Leaders of B2B, Tom Murphy, the CEO and Founder of Scilicet, joins us for an in-depth discussion on implementing innovative products before their time. Scilicet is a platform designed to enable sales decisions in the automotive industry. The industry is a prime example where supplier and distributor information is disjointed. As a result, opportunities on deals, such as incentives, are not strategically placed. Scilicet mediates this information chasm through its SaaS platform. The platform takes data and spews them out into usable information.
Murphy talks about how this concept was ready to roll 20 years ago. However, the market and regulations, particularly in patents, were an obstacle. Fortunately, today the idea remains very relevant, especially because of tighter margins for automobile manufacturers and increased competition. Dealers know when they can apply more of the manufacturer incentives they received or scale them back. They can choose to work on this per segment, demographic, and geography. The platform makes the entire sales process more efficient through better information sharing.
Murphy shares an interesting discussion relevant to business leaders - the value of launching when the market is right. He also talks about the difficulty of integrating with various systems and his approach to this. His system, whilst it provides for a lot of the key features, needs to work with various other platforms. He has to continue with his product platform while allowing it to work with other applications to ensure his product’s relevance.
Startup founders with amazing ideas will learn a great deal from the 20-year startup. Learn how a great product needs the right market and regulations to get ahead.
Resources:
tmurphy@scilicet.com
—
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
