Episode 76: Thriving One-Year-Old Company, with Mark Colgan of Speak On Podcasts
In this episode of Leaders of B2B Mark Colgan, Co-founder & CRO of Speak On Podcasts, a podcast guest booking service, shares the globally remote company’s journey to success—despite it not even being in existence a year ago! Today the business already boasts 16 employees.
It’s a conversation filled with valuable information for any entrepreneur; topics include:
How the company came about.
Types of companies that most benefit from podcasting as a growth strategy.
Advice for those who appear on podcasts.
Is there such a thing as sharing too much? What about if someone wants to copy your “secret sauce”?
What works best to acquire new clients in this particular area?
Time management when you’re doing a lot.
Recruiting, skill sets, and the processes that weed out the wrong types of candidates.
Suggested podcast guest process to maintain quality.
Expanding service offerings.
Building a network of connections.
Colgan says, “Relevancy, timing, and personalization is what's key to keeping marketing outreach volumes low, with a high response rate.”
Resources Mentioned:
—
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
