Episode 78: Driving Transformation in Traditional Small and Medium Businesses with Jinesh Patel of UptimeHealth
Jinesh Patel, Co-Founder and CEO at UptimeHealth, joins Ledge on this podcast episode of Leaders of B2B. UptimeHealth provides a SaaS platform that digitizes and automates medical device compliance and management. Their key customer profiles are small and medium providers that previously used manpower and a paper checklist for this business need.
Patel had to overcome hurdles usually faced in small to medium businesses with a more traditional pedigree. One of these hurdles was finding room in these businesses’ budgets. With the previous solution being a paper checklist, it was hard to gauge the return on investment on his offering.
Patel approached this by introducing a Minimum Viable Product to his early adopters. Allowing them to experience the value and benefits of digital transformation makes all the difference, particularly in efficiency and reducing costly mistakes in compliance. Once he got his core customer base, he was able to both improve the product and gather more interest that led to conversions.
Patel also talks about the value of finding co-founders who complement your skills. He says that having co-founders delivers a message that your vision is stronger. Having others believe in your vision is vital. They also help you in areas you are not an expert in. Patel served as his startup’s technical SME, which helped product and sales; his co-founder was his CTO and took care of the technical aspects.
Startup founders focused on markets that haven’t entirely adopted your product vision will find this episode extremely helpful.
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