Episode 80: PR Tips For Startups, With Josh Inglis of Propllr
This episode of Leaders of B2B brings exceptional value to B2B startups as we talk with Josh Inglis, Founder and CEO of Propllr, a company that does public relations and content marketing for startups.
Our discussion is full of exceptional tips as to how to get PR opportunities for your B2B startup.
Here’s some of what to expect:
The reasons why most of their clients hire them.
How to get seen by your target audience in publications.
Measuring the results of marketing and how to know the origins of where sales are coming from. For example, is it from your sales reps, or from SEO?
At what stage of a startup is it the right time to pay for PR?
Recommendations for companies that want to start getting some PR traction.
Some really good tips on how to become known in your local area.
How to use Google Alerts to create opportunities.
The mistakes people make with PR.
How to prepare for a PR interview. (Here are some notes by Propllr you can download: https://drive.google.com/file/d/16hbZSOqYTerv_7HV_f2R4N3dn11iS0wa/view)
Resources Mentioned:
Bonus gift for listeners! Email Josh at info@propllr.com, and he'll schedule a time to sit down with you and see how he can best help your startup. Or check out their blog for resources: https://blog.propllr.com.
—
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships and grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com
