Episode 88: Enhancing Your Digital Marketing Strategy with Micro-influencers with Vinod Varma of Creator.co
Vinod Varma, Co-Founder & CEO at Creator.co, joins us to talk about how he is making digital marketing much easier for brands and content providers to meet and collaborate.
Influencer marketing using creator influencers is a great way to build a company’s digital marketing footprint. First, it provides an organic way to firm up content that features your products. Second, it provides endorsements to your brand from an online authority figure. And third, it creates a lasting impression of your brand in a creative way.
Creator influencers consider working with brands a win, too. First, there’s the sponsorship and monetization from the engagement. Second, it boosts their portfolio with an additional client that trusts them. Third, it expands their followers with the brand’s natural audience also tuning in to them.
Varma’s ecosystem provides a solution to the inefficient way of finding each other. The ecosystem allows creators to find the brands they want to work with. Finding brands that fit into an influencer’s strategy is very important, and this ensures that brands get creators who really want to work with them.
Creator.co also provides valuable data through their dashboard and automation features. This allows companies to see how the creators they are working with are reaching the intended audience. This is extremely useful for AB testing campaigns using the user-generated content.
One other differentiator that Creator.co brings to the table is leveraging micro-influencers on their ecosystem. Micro-influencers with upwards of 1,000 followers provide brands with a higher chance of success as they reach a varied audience. A brand is more likely to find a perfect match for their campaigns instead of competing head-on against celebrity influencers.
Finally Varma shares an exclusive insight on the launch of an exciting new affiliate program for brands to join. They are launching this next month and it will be a great opportunity to use their ecosystem and earn money promoting it.
Learn more about the startup journey of this fantastic ecosystem and using influencers in digital marketing by tuning in to this episode.
Linkedin - https://www.linkedin.com/in/vinod-varma/
vinod@creator.co
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