Episode 140: Using Data and Tech to Democratize Wealth Management with Abby Salameh of CAIS
Abby Salameh, Chief Marketing Officer at CAIS, shares with us her incredible career journey. She spearheads the marketing at a company that opens more financial instrument options to portfolio managers.
Salameh shares how an opportunity can present itself when you ask. After an exhausting stint in corporate, Salameh thought it was time to retire. But when the pandemic hit and then eased off, she found herself in need of a challenge. Seeing the value of innovation at CAIS, she reached out and presented to them what a CMO can bring.
Salameh has an impressive content marketing strategy and compliments this with a massive data collection and analytics approach. The combination paints a very useful picture of what a customer wants and needs. It’s valuable information that can help pivot your product and know who to target.
Salameh thinks that agility and flexibility are what make startups capable of accelerating faster. While the startup is still in that state of making quick decisions, founders need to use this to make impactful decisions. The moment a company grows, gets more investors, goes public, acquires customers, that agility diminishes.
Looking to the future, Salameh thinks the landscape will be dominated by hyper-personalization. Customer experience, marketing, sales, product features—all will center around this concept. This is why it is essential to take data we have today and use it to gain your full potential.
Startup founders needing a spark in their marketing game will find Salameh’s outlook insightful and full of learning. Her methodical approach to data is an accelerator to any startup looking for a competitive advantage.
LinkedIn - https://www.linkedin.com/in/abbysalameh/
Website - https://www.caisgroup.com/
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