Episode 201: Sustainable Practices in Marketing with Carolyn Walker of Response Marketing
On this episode, Carolyn Walker, CEO and Managing Partner of Response Marketing, talks about brand building, performance marketing and the evolving landscape of B2B marketing.
The discussion provides valuable insights on optimizing brand portfolios for corporate goals, the interplay between short-term sales and long-term brand growth, and the impact of market dynamics on marketing strategies.
Key Takeaways:
(02:06) - The complexities of brand building and performance marketing, and focusing on optimizing brand portfolios for corporate objectives.
(17:23) - The importance of a robust share of voice and engagement in market-share growth.
(26:03) - The commitment required to effectively explore new mediums like podcasting.
(47:41) - The shift towards brand building and its significance for B2B leaders.
(50:00) - The increasing importance of sustainability in B2B marketing and its impact on branding and talent acquisition.
Resources Mentioned:
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