Episode 148: Getting Ahead in Marketing Through Research and Innovation with Chris Cheatham of Bold Penguin

Chris Cheatham, Product Evangelist at Bold Penguin, shares clever insights on his journey from startup to acquisition. He founded RiskGenius as a means to revolutionize insurance policy reviews through AI. The company made big waves attracting the attention of Bold Penguin who then acquired it. Exits like these are considered success stories by many business leaders.

Cheatham attributes his success to his ability to communicate with customers. In his view, It is vital to first identify your prospects and customers. Then you can identify their problems and what they like about your product, next you can innovate it. Then close the loop by translating all this feedback and executing it during product updates. The concept seems simple enough, but a lot of companies struggle with the execution.

Among the factors that have led to Cheatham's success are his constant passion for research and his continued enthusiasm for studying new ways to innovate. He is driven by an insatiable thirst to become more efficient, which involves improving the use of technology. In an area like software and artificial intelligence, this kind of mindset is a big advantage.

Cheatham attributes this tenacious passion to his devotion to research. This helps him to identify areas in which he can improve his superpower. He thinks every founder should realize their superpower and tap into it. He recommends that every founder should also have the metaphorical “kryptonite” that a superpower brings. It’s imperative to identify this “kryptonite” and set up guardrails for it. This can come in the form of technology, a process, or more importantly, team members who can offset it.

Startup founders looking for ideas to drive success into the ideal exit strategy will love Cheatham’s insights and his experience.

• Book - Linchpin by Seth Goden

• Software - Omnifocus

• LinkedIn - https://www.linkedin.com/in/chrischeatham/

• Website - https://www.boldpenguin.com/

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