Episode 109: Building a Marketplace Platform with Solid Strategy and Happy Participants with David Ciccarelli of Voices.com
David Ciccarelli, co-founder and CEO of Voices.com, shares how his startup in 2005 has ended up being the largest marketplace for voice talent. With over one million members spanning 160 countries, the platform generates 5,000 jobs a month.
He shares the four pillars to the success of a marketplace: 1) having a healthy number of participants, balanced on the supply and demand side, 2) making sure high-quality information is shared, 3) the exchange of products needs to be encouraged to stay within the marketplace, and 4) there has to be an established and reliable currency for the exchange.
Ciccarelli’s strategy of focusing on voice talent has been a key part of the company’s success. With a global annual spend of four to five billion dollars, this niche was definitely worth concentrating on. He explains that discipline on the vision is essential. However, if you see patterns and consistent demands from customers, you need to think of iterating your product.
Keeping all participants happy via a transparent, shared success culture is essential. The company uses Gross Services Value as its indicator of marketplace health. This means that clients and suppliers are not going off-platform. They are returning based on Voices.com’s value, trust, price, and quality of talent.
Email - david@voices.com
Website - voices.com
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