Episode 111: Perspectives on Marketing and Being a Female Business Leader with Filippa Noghani of Virtusa
Filippa Noghani, Head of Marketing BFS and Strategic Accounts at Virtusa, shares her insights on working at both startups and large companies. She also shares her experience sitting on the Board and being Marketing Chair of NYC Fintech for Women, an organization that helps level the playing field for female business leaders in Fintech. She threshes out comparisons from her marketing experience. In addition, she lends her perspective as a female business leader in the workplace.
Noghani takes a deep dive into the differences between startup marketing and traditional marketing. In startups, the marketing team needs to be involved with every department: Product, R&D, Sales, Customer Experience. All are heavily involved in helping make the company successful. More traditional marketing is about creating the copy and continuing with brand promotion.
It’s important to make sure that marketing is seen as a partner in generating revenue, rather than being the role of the sales team alone. Running market research and understanding your customer base are essentials for successfully selling your product and growing your company.
Noghani talks about striking a balance at the workplace. As a woman, she has experience of having to continually work on messaging while standing her ground on ideas. She advises a firm but diplomatic path. And working for someone who values your insight—that’s more precious than pay and should be cherished.
Senior business leaders must be mindful of taking care of their employees. Demonstrating to employees that you are emotionally invested in them goes a long way. They spend a lot of their time at work, so investment beyond the financial level is crucial.
Business leaders wanting to expand their marketing reach will find this educational. There’s also some great insight on diversity and workplace culture that can be picked up on this episode.
LinkedIn - https://www.linkedin.com/in/fnoghani/
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