Episode 145: Marketing Strategies and Communication for Data Security Solutions with Orlee Berlove of PreVeil
Orlee Berlove, Growth Marketing Manager at PreVeil, shares how to leverage different marketing strategies to drive customer growth. PreVeil is a company that deals with data security and privacy. Companies like PreVeil were once focused on enterprises and government. Increased digital presence in business has expanded the focus to consumers, startups, and mid-sized businesses.
Berlove recommends using multiple strategies for effective growth marketing. The approach can be determined by two factors: what your customers are looking for and where they hang out. This allows you to create a message and paves the way to where to broadcast it. For her industry, Berlove uses heavy content marketing. This draws business leaders to explore the website and realize the importance of data security.
Berlove sees data security as an essential component of businesses in the future. Full encryption of data transmission is the best protection against attacks. Companies need to innovate a competitive advantage in their offerings. In the case of PreVeil, this is end-to-end encryption and zero trust solutioning.
Business leaders looking to expand their marketing strategy knowledge will find Berlove’s expertise insightful. The show also offers great information on data security and its significance in our times.
LinkedIn - https://www.linkedin.com/in/orleeberlove/
Website - https://www.preveil.com/
Dave Gerhardt Marketing Group - https://davegerhardt.com/
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