Episode 143: Helping Deskless Workers With No-Code Customizable Software with Prateek Chakravarty of Zinier

Prateek Chakravarty, CEO at Zinier, provides a fresh perspective for SaaS startups in this episode. His vision focuses on designing software for field workers. This sector is often overlooked when it comes to software. It includes workers in essential industries like trades, blue-collar roles, and others that power our society.

Chakravarty experienced the business problems as a field worker when working on isolated oil rigs for months on end. Challenges included having to submit status reports, requests for parts and supplies, and organizing schedules. He feels that software companies have focused too much on the back office but not directly on these field workers. Experiencing this problem first-hand prompted him to think of a no-code solution for these field services.

Chakravarty believes these problems have caused a decline in this sector. Younger people no longer find this sector appealing and are opting for white-collar roles. He believes that this disparity will cause problems in the future. Field worker costs will be driven up, the quality of their output may decline, and it will affect every commodity on the planet.

Chakravarty insists that a great software product is one that revolves around its user. This is why every developer needs to be immersed in the experience of the field worker. Details like the software being able to work when the user is wearing thick gloves or in locations with extreme noise must be factored in. He thinks having a no-code approach would be the best way to cater to a wide variety of field services.

Startup founders and business leaders looking for inspiration and innovation will find Chakravarty’s views insightful. His approach to the user experience, especially for field workers,  can enhance the vision of any product-focused business leader.

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