Establishing, growing, and overseeing a startup in an industry traditionally reserved for heavy capitalization can be extremely challenging. Investing in the product creation process already draws so much capital, then there’s getting to your target market to sell your newly-perfected product.

Raj Goyle, CEO of Bodhala has taken on the Herculean task of using technology and data to the conservative and deliberate legal industry with the hope of reducing legal fees for everyone. We talk about Bodhala, what inspired him to start this up, and what challenges await him.

Remember when you played those city building games back in the day and wished your city would come to life? Well, Michael Jansen of Cityzenith has led a team that has turned that into reality. They’ve developed and designed cutting-edge technologies that allow the astonishingly accurate simulation of design and construction from houses, buildings, and to entire cities.

Marc Bernstein shares his story of fulfilling his dreams by turning a vision into a software reality. In this episode of Leaders of B2B, Marc talks about how he began his career and how he faced immense hurdles to co-found Balto Software.

In this episode, our host Jake Jorgovan, speaks with Kirk Harnack, Director of Multimedia Marketing at The Telos Alliance. Telos is a company that manufactures and distributes broadcast equipment used in television and radio stations. In this episode, Kirk shares how he went about marketing these B2B products in an innovative way.

In this episode of the Leaders of B2B, I had the great pleasure of talking with Jeremy Boudinet, Director of Marketing for Ambition.

Over the years, Ambition has put out some great content that has been key to their growth, and Jeremy and I go into detail on some of the things they have done, as well as what they are planning to work on next.

On week’s Leaders of B2B Podcast I sit down with William Wickey, Senior Manager of Content and Media Strategy at LeadGenius. This interview is packed full of information on B2B marketing and what LeadGenius is doing in that arena.

In our time together, we talk about how LeadGenius helps their clients, some of the project management systems William has in place for managing a complex marketing role, and a recently released book he coauthored on current trends and tech in the B2B world.

On this episode of the Leaders of B2B Podcast, I had the pleasure of talking with Freshbooks Senior Marketing Manager Robb Engg. Robb has been with Freshbooks for about 3 years and has an extensive career as a marketer in different industries and different roles. 

In this interview, we look at the unique story that landed Robb in his current gig and we talk a lot about what Freshbooks is currently doing to make sure they communicate effectively with their audience.

I hope you get a ton of value from this podcast and take away some ideas for being targeted in how you deliver relevant messages to your existing and potential audience.

On this week’s Leaders of B2B Podcast, I got to talk to Coral Edwards who is the marketing lead at Harvest. Harvest is an awesome company that has the goal of enabling companies to work smarter through their time tracking and project scheduling tools Harvest and Forecast.

Coral and I talk through what makes Harvest special, things they are working on to grow their company, and advice for other aspiring marketers.

I had the pleasure of talking with Gaemer Gutierrez, Creative Director of CVS Pharmacy.

Gaemer has a ton of experience working in large companies, and he has a lot of advice for creatives finding success in the corporate world. One of the things I loved about this interview was hearing how Gaemer views corporations as a network of conversations and talking through some of the ways to navigate that network.

In this interview, we talk about how Gaemer found his way to his current position, adapting to the change from designer to manager, and some of the ways creatives can thrive in a big corporation.

In this episode of the Leaders of B2B podcast, I got to sit down with Vanessa Dewey, Lead of Development and Creative Experiences at  Mattel Inc.

Vanessa is a creative with tons of experience who is working to help educate and facilitate culture at Mattel. 

As a true creative, Vanessa has had roles ranging from being an intern for April Greiman, working in general communications roles, to packaging, and now she is in a brand new position that doesn’t even have an official title yet.

I had a great time sitting down to hear her story and advice for other creatives.

In this episode of the Leaders of B2B Podcast, one of our hosts, Jake Jorgovan, gives a brief introduction to the podcast and shares more background on who our hosts are, and what you can expect from the show going forward.