Episode 19: Marketing Measurement with Madan Bharadwaj of Measured
Madan Bharadwaj, Founder and CTO of Measured, talks about how utilizing innovative technology enables direct to consumer customers to make key decisions with data.
His company focuses on providing cost-effective ways for companies to compete in the market using essential data like buying trends and spending patterns by looking at the digital space. He then adds value to this through their managed services arm to empower businesses with limited exchequer to maximize their precious resources in making decisions.
Decisions like product direction, go-to market, marketing spend, and consumer targets are normally drawn from millions of dollars of marketing investment. Resources out of reach to the valuable direct to consumer business. But Measured makes these accessible through their technology and approach through experimentation.
Startups and direct to consumer brands from small to large can learn a lot from Measured’s culture and business model. They can replicate big business resources through innovation and can grow their business following the learning from this podcast.
Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com
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