Episode 32: Process and Vision in Startup Growth feat. Vincent Serpico, Founders Workshop
Vincent Serpico, Founder and CEO of Founders Workshop, has over 20 years of experience as a software developer, VP of Dev, CTO, and entrepreneur. Founders Workshop creates mobile and web apps exclusively for startups and non-tech founders.
In this episode, Vincent explains how his company has been able to achieve success among a very niche group of prospects and clients. Rather than funding or resources, Founders Workshop clients all share a specific mindset. They are eager to take a process-oriented approach to app development.
Vincent also shares the sales process Founders Workshop uses to help identify the right clients. He discusses the challenges of turning down clients that are a poor fit and how Founders Workshop is tweaking its marketing strategy to focus on relationships and referrals.
Founders and business leaders will be particularly interested in Vincent’s discussion of proactively evaluating and adjusting the company’s reputation and mission. Leaders must be open to acknowledging when things are not working and work collaboratively to improve.
Connect with Vincent Serpico on LinkedIn or Twitter @SerpicoDEV and visit FoundersWorkshop.com.
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