Episode 35: Blocking Bad Ads with Matt Gillis of clean.io
In this episode of the Leaders of B2B Podcast, Jake Jorgovan interviews Matt Gillis, CEO of clean.io. Matt dives into details on the digital advertising space. He teaches valuable lessons that all online businesses can learn from.
Most online advertisements are considered good or acceptable. They're permitted to be there, and that website is making revenue off the ad space. Clean.io works to protect against malicious advertising, aka malvertising.
Almost anyone can buy ads on websites. It’s the small percentage of malvertising that can ruin a website’s user experience. Matt talks about what the culprits behind the malvertising seek to gain.
It has become an evolving cat and mouse game - bad ads and protecting against the bad ads. Both sides are seeking more sophisticated and strategic means to their objectives.
Matt tells his story of becoming CEO, having joined in after the five founders. He provides more insight into the company and its future, and finishes with sage advice for young entrepreneurs.
If you're a publisher or e-commerce merchant wanting to safeguard your online user experience, reach out to Matt through email: matt@clean.io.
Learn more and say hello at LeadersOfB2B.com.
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