Episode 64: Navigating New Markets and New Products with Pablo Calabuig, CEO North America at GoAigua

Our guest today is Pablo Calabuig, CEO North America at GoAigua.

GoAigua is an analytics company providing water and wastewater utility companies with tools to change how they look at data to improve daily operations, resiliency, and decision-making to provide better service to their customers. 

Pablo's family started GoAigua as a water utility operation in Spain 130 years ago. Pablo heads up helping cities like Mexico City, MX, Houston, TX, and cities in California solve critical water supply and management problems.

His journey started with him getting an MBA and working with McKinsey and Company before joining the family business to expand into North America.  

Pablo shares the differences between working in the family business versus his previous consulting gigs, including the unique way they look at future planning.  

We discuss... 

  • building a team 

  • transitioning from service to product sales 

  • where he invests time as CEO 

  • the marketing method he favors most

  • the learning curve of the pandemic 

  • addressing client problems that aren't your fault

  • third-party relationships for company growth 

  • the easier way to get government contracts, and more

Pablo ends the episode by sharing insights about boundaries in his personal life that help him be a better CEO. 

Listen in to learn more about global expansion and offering new products from Pablo. Find other great content at LeadersofB2B.com


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Episode 65: Scaling Your Product Through Delegation and Empowerment with Shaina Weisinger of Repurpose House

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Episode 63: Building a Sales-Focused SaaS Company with Bob Laurenzo of DecuSoft