Episode 65: Scaling Your Product Through Delegation and Empowerment with Shaina Weisinger of Repurpose House
On this episode of the Leaders of B2B, Shaina Weisinger, Founder and CEO of Repurpose House, discusses her startup journey. She talks about how she pivoted her initial product offering, which was producing videos. Realizing the effort and time to produce long content only for it to be used once, she saw an opportunity. Today, her company Repurpose House cuts your content in so many different ways to reach different audiences.
Weisinger’s discussion dives into the product creation process and its essentials. In her example, she looked at the areas where a bottleneck existed. Dependency on limited resources at any stage of your production cycle will hinder your capability to scale. In her case, being able to apply delegation and empowerment to her new product allowed her to scale massively. Your business product offering may have these choke points too, which may need freeing up.
Weisinger also shares how she leveraged outsource resources along with her internal team. Her approach was to place vital functions where they were needed. In her case, the sales and marketing along with the design were housed internally. Then she went ahead and outsourced other tasks that can be replicated. This mix allowed quick ramping up along with managing costs. It took advantage of each aspect.
Startup leaders looking to iterate on their product offerings will learn tremendously from this show. Knowing how to empower and manage people is also a great theme you can take with you from Shaina’s journey.
Repurposehouse.com
Shaina Weisinger on FB, IG, Twitter
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