Episode 73: From Nothing To Something, With Kalpana Krishnamurthi, CEO of BitsIO

In this episode of Leaders of B2B, we talk to Kalpana Krishnamurthi, CEO of BitsIO Inc, a data platform voted Partner of the Year by Splunk in 2020. The interesting thing here is that Krishnamurthi and her partner Suman Gajavelly built the entire business solely to provide services around a third-party platform.

BitsIO has been in operation since 2001, when Krishnamurthi ventured out of her safe full-time job to become an entrepreneur. Today this company, based on the courage of two first-time founders, boasts more than 120 customers situated across four countries. This fascinating discussion revolves around her journey from nothing to something, and includes:

• Why she and her partner made the decision to build their entire business on a third-party platform

• The journey from nothing to something

• Learning as she went and all the hats she needed to wear as a new entrepreneur

• Building trust with potential customers

• How the different roles between her and her partner helped the business to grow

• Building a team to help the business scale, and what functions were kept in-house and which were outsourced 

• The process for choosing third-party vendors

• Her learning regime and how to prioritise learning when you don’t have time for it

• Time management when time is pressed

• Future plans

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