Episode 74: Using Personalization to Deliver Better Response Rates in Lead Generation with Jack Reamer of SalesBread

On this episode hosted by Ledge, we are joined by Jack Reamer, Chief Lead Gen Officer of SalesBread. Reamer shares his expertise on building sales funnels for B2B by using a more personalized approach to connect with prospects. He focuses his discussion on LinkedIn. The platform is powerful, and has the capability to directly connect SDRs with top-level decision makers. 

Reamer disagrees with the numbers game approach done by other SDRs to generate prospects, and attributes this approach to laziness. Spam protection and algorithms on the platform and on email make this a costly option too. People and company domains can be blacklisted, meaning that this approach can also lead to losing a ton of opportunities.

Reamer emphasizes that personalization is a differentiator that shows you genuinely want to solve your prospect’s concern. Taking the effort to get to know them also signals that you have taken steps to know their situation and business problem when initiating your solution.

Finding ways to personalize doesn’t need to feel forced or even creepy. Prospects that are active on digital platforms will leave bread crumbs all over the Internet. Finding news about their company, groups, or advocacy also helps get attention. Reamer calls it “super sleuth work” which essentially pays for itself through better response rates. These don’t automatically guarantee a closed sale, but it does put you in a much better position to generate more qualified and repeatable leads.

Business leaders looking at growing their company through revenue will find this approach at widening the funnel exciting. Being able to take away the lessons from the podcast can be extremely valuable to your business, and as a person too.

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