Episode 160: Digital Marketing Leadership and Providing Value to Customers with Amanda Elam of Bloomreach
On today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.
Amanda’s customers come from companies looking to move into ecommerce. The pandemic has forced businesses to adapt in order to survive. Amanda advises that businesses new to ecommerce should look at their data strategy before choosing their tech stack. She suggests that picking only relevant tools that are easy to implement will save a lot of time and money.
Amanda explains how marketing has changed over the decades. It used to be about people recognizing your brand. But as we moved into the digital era it evolved to become more about data gathering and automation. Today, digital marketing is much more targeted to provide valuable content to customers.
Amanda also shares how the CMO role has changed over the years. This is especially evident where technology is concerned. The CMO role that she oversees dabbles in product development and customer conversations. They also work with sales and are skillful in data analytics. It’s an integrated role that can no longer work in a silo.
Marketing leaders and C-suite executives in the B2B and SaaS space will find Amanda’s input both valuable and inspirational. She provides new perspectives that can improve your company’s marketing game tenfold.
LinkedIn - https://www.linkedin.com/in/aelam/
Website - https://www.bloomreach.com/en
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