Episode 161: Generating More Revenue Through Customer-Centric Sales and Marketing Integration with Tracy Kraft of Demandbase

Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase shares valuable marketing leadership insights on today’s show. Tracy’s role at Demandbase focuses on revenue marketing, a function that works closely with sales. She is also familiar with the company’s thrust to use software to help marketers succeed in account-based marketing.

Tracy talks about the importance of sales and marketing integration in the B2B environment. Potential customers make their decisions before the sales call. They research the product using reviews, videos, podcasts, and other media. The sales meeting becomes a validation of all this. This is where marketing can make that successful. The involvement goes even beyond the purchase and into the entire customer life cycle. 

Tracy has an impressive marketing career. Her advice to young marketers is to focus on their development and well-being. If a career is not providing that and is sucking your soul, it’s ok to run away from it. The relationship must go both ways. 

Tracy thinks that the future of marketing strategy is about how data is used, over just acquiring it. Getting more insight allows sales and marketing teams to integrate better. It also provides more value to customers by getting them what they want. 

Business leaders can benefit from using the latest sales and marketing integration strategies to help build their customer base and grow their revenue. 

• LinkedIn - https://www.linkedin.com/in/tracykraft/

• Email - tkraft@demandbase.com

• Website - https://www.demandbase.com/

This episode is brought to you by Content Allies.

Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking. 

We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business. 

You show up and have conversations, we handle everything else. Learn more at ContentAllies.com