Episode 113: Insights on Podcasting and Its Impact on Business Marketing with Laura Hoffman of ThruWave, Inc.

Laura Hoffman, head of marketing and communications at ThruWave Inc, has a great exchange of ideas with host Ledge about podcasting. She shares her outlook on its importance to marketing, current trends, and its future.

Hoffman, who built a strong career working at large companies’ marketing departments, felt burnt out and broken. She took a sabbatical and listened to podcasts. Aside from developing her acumen, she also discovered their potential in marketing. 

Podcasting draws a captured and engaged audience. Hoffman has studied how several companies use the platform as a digital broadcast channel. Marketing departments are willing to pay significant money per episode to feature their leaders or products on the podcasts.

Ledge and Hoffman also discuss how podcasting promotes thought leadership. Podcasting can deliver content that’s not only consistent but truly engaging. Highlighting other people’s expertise allows the promotion of both parties in a mutually beneficial arrangement.

Hoffman believes that podcasting is already close to surpassing early adoption and is ripe for mainstream. Some aspects include multiple applications supporting the medium. Technologies that comb through audio and display searchable content on podcasts have also helped bolster its popularity. 

In the marketing realm and looking at ways to bolster your campaigns? Tune in to an expert marketer who discusses the validity of podcasting and why podcasting matters in the coming years. 

• LinkedIn - https://www.linkedin.com/in/laurahoffman/

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