Episode 114: Insights on Marketing and Communication with Mackenzie Farone of Carmeuse Americas
Mackenzie Farone, manager of marketing communications at Carmeuse Americas, shares her expertise and insights on marketing, particularly in marcom.
Farone shares how marcom is essential in helping sales teams close the deal. They provide the right messaging to the ideal customer profile, which helps close the sale even before the appointment happens.
Farone also expounds on this to share her outlook on selling a product in the marketplace. She believes that lowering price or brute force selling doesn’t fully maximize your resources. Having a more surgically targeted message of a product’s features hits the very core of why you sell. It’s about offering a solution to a business problem.
Farone shares her leadership insights as far as employee recruitment and retention are concerned. She thinks companies need to treat hiring like finding a customer. Paint a persona of the people in the position you are looking to fill. Then get creative to perform actions that appeal to that demographic. An example she shares would be towards maximizing your company’s appeal to attracting more women professionals. Offering childcare support, onsite daycare, or flexible working schedules to accommodate children staying at home due to Covid would make a company get top talent and retain the ones they have engaged.
The episode provides a full, well-rounded insight on marketing as marcom becomes even more significant in the digital age. Farone has thought-provoking ideas that will tickle the intelligence of business leaders.
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