Episode 115: Automation and Innovation in the Supply Chain Industry with Pieter Krynauw of ThruWave Inc.

Pieter Krynauw, CEO at ThruWave Inc., shares valuable insight on innovation, as well as preparing yourself for a journey in entrepreneurship. Krynauw’s startup helps improve supply chain efficiency by enhancing millimeter wave technology with software.

Krynauw talks more in-depth about automation. He sees automation as the execution of the concept of simplification. A company should have the capability to break down complex problems into repetitive tasks and real problem solving. The former can be automated with process and technology while the latter will use the human resources allocated to it. 

Krynauw imparts his belief on what can make a company wildly successful. They can accomplish this by doing more than the core value proposition. It’s always about what can be done better. Being 10 steps ahead after achieving a milestone. He believes that the adoption of automation will be key to this.

This outlook is also applicable on a personal level. Krynauw shares how taking roles abroad while he was in corporate helped him become an entrepreneur. Being thrust out of your comfort zone, away from core resources, plus the need to immerse in a new work culture, all developed him. One mustn’t be afraid to expand, move sideways or diagonally, even out of your specialization — especially if it leads to learning more. 

Business leaders finding ways to expand their innovation and delve into automation will find Krynauw’s outlook especially beneficial. 

• Website - thruwave.com

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