Episode 124: Using Product-Led Growth to Scale Your Startup with Esben Friis-Jensen of Userflow
Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, joins Noah on the show to talk about the value of product-led growth to fuel your startup. He also talks about how he was able to improve his startup journey on the next round as a founder.
Friis-Jensen shares how essential onboarding is for every SaaS company. It sets the tone and trend for customer retention by promoting use of any SaaS solution. Providing a self-service option reduces cost and is a great fit for B2B, where customers want to learn and customize the solution on their own.
Friis-Jensen took the plunge from an established startup because, as an entrepreneur, he believed in the value of building his own destiny. In Userflow, he follows a bootstrap model that provides more capability to map their own destiny without the pressure of a VC dictating growth trajectories.
Friis-Jensen is a proponent of product-led growth. A strong product with constantly updated features will sell itself and attract customers. This can be combined with automated onboarding and campaigns to dramatically reduce CAC. He calls for balance and thinks people still fuel the growth — it cannot rely on full automation or you will risk detaching from your customers.
Business leaders looking to implement a product-led growth strategy will love the ideas Friis-Jensen throws out there. His take on keeping customers connected while automating smartly provides great outlook for any SaaS company.
Twitter - @esbenfj
Website - userflow.com
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