Episode 125: Leadership in Marketing at Large Organizations with Oliver Nutt of General Dynamics Information Technology
Oliver Nutt, Vice President, Marketing and External Communications at General Dynamics Information Technology (GDIT), shares insights about the importance of branding, leading large organizations, and navigating change.
Most of our guests here on Leaders of B2B are usually startup founders overseeing smaller teams. So hearing from a leader of a large organization is extremely insightful.
Nutt talks about the importance of branding in enterprise organizations. This marketing responsibility is critical, serving both internal and external purposes. In the case of GDIT, it was essential, following a merger. It was a means of projecting unity, rallying behind a new culture, and placing them on the map.
Nutt talks about the dynamics of leadership as it scales. The approach shifts when you’re leading a team, multiple teams, and an entire organization. With a constant number of hours in a day, it’s essential to build a culture of trust and empowerment.
Nutt explains how the spirit of entrepreneurship can also work in a corporate environment. The same feeling of embracing change, even if it is uncomfortable, also holds true. The move from General Dynamics in the UK to the US was a huge step. Nutt thought he’d never be ready to take on this daunting task but found that it was great for his career.
Business leaders can gain great lessons from large organization leaders like Oliver Nutt. See how you can take some of these and apply them to your own startups.
LinkedIn - https://www.linkedin.com/in/oliver-nutt/
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