Episode 172: Managing Change by Adapting Quickly with Mark Grilli at CommerceHub
Mark Grilli, Chief Marketing Officer at CommerceHub shares his thoughts on the changing world of retail and gives insight on how to adapt from a marketing standpoint. Some key takeaways include:
Marketers have to make it clear to customers why they should adapt to change
Marketers need to gain executive support in order to help drive the change.
It’s essential to move fast and continuously question where you are.
Marketers shouldn’t rely on data alone; they need to know their customers, be creative and use their gut instincts.
Marketers need to find the best way to gain insight into their customers’ companies and to help sales communicate with them on a personal level.
The future of marketing lies in a hybrid model with both remote and in-person events.
Marketing leaders in the retail space will find Mark’s experience invaluable. Understanding the changes in retail can help them adapt and gain a competitive advantage in the business.
Website - https://www.commercehub.com/
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