Episode 43: Building a Highly Engaged Community through Email Newsletters with Chris Sopher of Letterhead
Chris Sopher, CEO and Founder of WhereBy.Us and its new product Letterhead, guests on today’s podcast to talk about the evolution of email marketing and how it integrates into more engaged customers through community-building.
Sopher adopts the successful strategy of traditional newsletters of yore, when they were distributed to deeply passionate members of a particular community that they were relevant to. Bringing value by informing the concerned community members was pivotal in making sure the newsletters were not only read but had people looking forward to them.
This strategy is what he views as the key for companies to get more effective penetration in their email marketing campaigns. People are always looking for value and are also looking for a deeper sense of community. An evolution that translates into loyal customers and raving fans.
Any business leader knows that expanding their brand reach through marketing is pivotal in acquiring customers. Learn about effective ways to get more engagement and responses with a tool as traditional as email marketing with the ideas Sopher throws out in this episode.
Twitter - @tryletterhead
Want to gain fresh, innovative perspectives and insights from captains of the tech industry? Drop by and say hello at LeadersOfB2B.com.
—
This episode is brought to you by Content Allies.
Content Allies helps B2B tech companies launch revenue-generating podcasts. Build relationships that drive revenue through podcast networking.
We schedule interviews with your ideal prospects and strategic partners so that you can build relationships & grow your business.
You show up and have conversations, we handle everything else. Learn more at ContentAllies.com.
