Jake Jorgovan Jake Jorgovan

Episode 106: Using Transformation, Teamwork, and Timing to Ensure Success with François Boissel and Fred Cogny of Novadiscovery

François Boissel, CEO and Co-Founder at Novadiscovery & Frederic Cogny, CTO, join Ledge in today’s podcast which is filled with double the learning. This co-founding duo established a company that enables simulations of clinical trials. Their approach ensures better accuracy, quicker approval, and more affordable trials.

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Jake Jorgovan Jake Jorgovan

Episode 104: Perspectives in Marketing Principles and Careers from a Unicorn CMO with Paul Cowan of FreshBooks

Paul Cowan, Chief Marketing Officer at FreshBooks joins the podcast. The startup recently achieved unicorn status after obtaining $130 million in funding.

Cowan shares that the product must be aligned with the customer experience. He thinks marketing should be more actively involved in this. Being able to connect the customer insights with the product ensures a better experience. It also allows you to stay the course to develop raving fans.

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Jake Jorgovan Jake Jorgovan

Episode 96: Transforming Ideas into Innovation with Harshit Jain of Doceree

Harshit Jain, Founder and CEO at Doceree, joins Ledge to share his experience starting up a digital business in unproven territory. Doceree provides a programmatic marketing platform targeted specifically for physicians. It allows pharmaceutical companies and medical services providers to market their products directly to physicians through a digital platform.

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Jake Jorgovan Jake Jorgovan

Episode 95: Turning Data Into Effective Cancer-Fighting Actions Using AI with Gerry Hogue of VieCure

Gerry Hogue, President & Founder at VieCure, is joining the fight against cancer. His company is doing it by providing a unified AI-based platform that supports cancer treatment centers. VieCure takes all the data, treatments, and operational logistics involved and puts them together into a single platform. This macro approach ensures treatments are targeted, efficient, and also more economical by saving a lot of time.

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Jake Jorgovan Jake Jorgovan

Episode 90: Startup Leadership Fundamentals with Erik Kostelnik of Postal.io

Erik Kostelnik, Founder/CEO at Postal.io, talks about the impact and effect of offline marketing campaigns. Offline marketing campaigns refer to direct mail, handwritten notes, gifts, or corporate swag. With marketing efforts pivoting to digital due to its reach and convenience, Kostelnik argues that offline is now even more significant. His case studies have shown a 20% increase in conversion through effective use of offline campaigns.

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Jake Jorgovan Jake Jorgovan

Episode 89: Simplifying Alignment of Goals and People, with Michael Cheng of Lumen5

In this episode of Leaders of B2B podcast, Michael Cheng, CEO and Co-Founder of Lumen5, shares what he learned on his entrepreneurial journey leading to the development of Lumen5. He emphasizes simplifying the alignment of people with the small company’s vision, mission, and unique differentiating proposition. The company now has 40+ staff on the books.

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