Jake Jorgovan Jake Jorgovan

Episode 90: Startup Leadership Fundamentals with Erik Kostelnik of Postal.io

Erik Kostelnik, Founder/CEO at Postal.io, talks about the impact and effect of offline marketing campaigns. Offline marketing campaigns refer to direct mail, handwritten notes, gifts, or corporate swag. With marketing efforts pivoting to digital due to its reach and convenience, Kostelnik argues that offline is now even more significant. His case studies have shown a 20% increase in conversion through effective use of offline campaigns.

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Jake Jorgovan Jake Jorgovan

Episode 89: Simplifying Alignment of Goals and People, with Michael Cheng of Lumen5

In this episode of Leaders of B2B podcast, Michael Cheng, CEO and Co-Founder of Lumen5, shares what he learned on his entrepreneurial journey leading to the development of Lumen5. He emphasizes simplifying the alignment of people with the small company’s vision, mission, and unique differentiating proposition. The company now has 40+ staff on the books.

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Jake Jorgovan Jake Jorgovan

Episode 83: Hiring Right, Using an Objective Process with Josh Millet of Criteria Corp

Josh Millet, Founder and CEO of Criteria joins Ledge in a great discussion on the value of hiring the right people. Millet, a Ph.D. from Harvard, has founded two companies that focus on screening tools to make the right hire. His first company, Number2.com, was acquired by XAP in 2002. He founded Criteria in 2006 to take things to the next level.

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Jake Jorgovan Jake Jorgovan

Episode 81: Leveraging a Great Product to Enhance Your Growth Strategy with Abel Grunfeld of Riverside

Abel Grunfeld, Head of Growth at Riverside, joins host Jake Jorgovan today. Riverside is a startup that helps creators like podcasters achieve their ‘why’ through user-friendly technology. The platform offers several advantages such as better audio and video capture quality, instant upload to the cloud to prevent loss of the material, and great editing tools.

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Jake Jorgovan Jake Jorgovan

Episode 78: Driving Transformation in Traditional Small and Medium Businesses with Jinesh Patel of UptimeHealth

Jinesh Patel, Co-Founder and CEO at UptimeHealth, joins Ledge on this podcast episode of Leaders of B2B. UptimeHealth provides a SaaS platform that digitizes and automates medical device compliance and management. Their key customer profiles are small and medium providers that previously used manpower and a paper checklist for this business need.

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Jake Jorgovan Jake Jorgovan

Episode 74: Using Personalization to Deliver Better Response Rates in Lead Generation with Jack Reamer of SalesBread

On this episode hosted by Ledge, we are joined by Jack Reamer, Chief Lead Gen Officer of SalesBread. Reamer shares his expertise on building sales funnels for B2B by using a more personalized approach to connect with prospects. He focuses his discussion on LinkedIn. The platform is powerful, and has the capability to directly connect SDRs with top-level decision makers.

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