Firaas Rashid, Founder and CEO at Hook shares his insight on the value of customer success in B2B software. Customer success is a function that works directly with active customers after they’ve signed on. The role of customer success varies across different companies and according to their strategies. Rashid simplifies his outlook on customer success, he sees it as continuing to provide customers with the value of their purchase. This can come in the form of onboarding, service delivery, or being a consultant to the customer so they maximize the software features for their business.

Samir Diwan, Co-Founder and CPO at Polly talks about throwing in technology to improve engagement. Technology and AI are often construed to be at odds with human resources. Diwan changes this up by using AI to help gain insights and not be intrusive to workflows.

Eric Schmidt, Co-Founder and CEO at Glue Up, thinks entrepreneurs can improve their success through communities and interactions. A move to China made him realize the need for technology to grow communities with other business leaders. The pandemic transformed his product from a nice-to-have to a must-have for business associations and chambers of commerce.

Tim Hinrichs, Co-Founder and CTO at Styra, talks about his startup journey and growth strategy. Hinrichs and his co-founders created an open source language that powers authorization and policies. This is significant for cloud software, back-end systems, applications, and almost everything digital.

Chris Cheatham, Product Evangelist at Bold Penguin, shares clever insights on his journey from startup to acquisition. He founded RiskGenius as a means to revolutionize insurance policy reviews through AI. The company made big waves attracting the attention of Bold Penguin who then acquired it. Exits like these are considered success stories by many business leaders.

Patrick Ward, Vice President of Marketing at Rootstrap, delivers a mini-masterclass on marketing in this episode.

Tom Glason, Co-Founder & CEO at Scalewise, dishes out a different perspective on scaling for startup founders. Glason thinks the biggest challenge in scaling comes when you need to expand your commercial team. Whether it’s called sales, business development, revenue, or growth—they all funnel to building your commercials.

Orlee Berlove, Growth Marketing Manager at PreVeil, shares how to leverage different marketing strategies to drive customer growth. PreVeil is a company that deals with data security and privacy. Companies like PreVeil were once focused on enterprises and government. Increased digital presence in business has expanded the focus to consumers, startups, and mid-sized businesses.

Steve Garrison, VP of Marketing at Stellar Cyber, shares the exponential value that customer insight brings to marketing. Garrison is a proponent of field-focused marketing as a strategy. This calls for tailoring your product messaging after your customers’ needs.

Prateek Chakravarty, CEO at Zinier, provides a fresh perspective for SaaS startups in this episode. His vision focuses on the deskless worker. This sector is often overlooked when it comes to software. It includes workers in the field and trades that power our world.

Eric Futoran, Co-Founder and CEO of Embrace, joins host Noah to talk about his startup journey and mission. Not having enough data to improve his mobile games was at the core of that mission. Embrace provides unified data on every metric that can improve the user experience on mobile applications.

Alexander Hagerup, Co-Founder & CEO at Vic.ai, is using artificial intelligence to enhance a function that every business uses. His company’s platform helps finance and accounting professionals by providing them with autonomous help.

Abby Salameh, Chief Marketing Officer at CAIS, shares with us her incredible career journey. She spearheads the marketing at a company that opens more financial instrument options to portfolio managers.

Joe Hipsky, Co-Founder/CSO of IRALOGIX, joins the show to talk about pushing innovation to traditional industries, like those that deal with individual retirement accounts, or IRAs.

David M. Wright, Founder & CEO at Disruptive Innovations, shares his insights on digital transformation and strategy. His firm helps enterprises, especially non-technical ones, navigate through this stage.

Aimei Wei, Founder and CTO of Stellar Cyber, talks about the importance of cybersecurity in today’s world.

Scott Britton, Co-Founder of Troops, talks about his startup and his approach to B2B software use. Instead of us conforming to the software, it should work for us. His startup brings this to fruition by working with collaboration and messaging applications.

Norman Crowley, Founder of CoolPlanet and AVA shares some great insights on running an innovative company set on saving the planet. CoolPlanet aims to reduce carbon emissions by helping companies calculate and account for carbon expenses.

Matthew Fornaciari, Co-Founder and CTO at Gremlin Inc., shares his startup journey along with nuggets of information he picked up along the way. Forni has built a company that proactively improves reliability through chaos engineering.

Amanda Rabideau, CEO and Founder, Arch Collective, Inc. shares insights on freelancing and using fractional executive positions to help startups.