Episode 167: Improving The Procurement Process With AI and Diversity with Pam Kline Smith of Globality
Pam Kline Smith, Chief Marketing Officer at Globality, shares great insights for marketing leaders in tech. Globality is an AI company that aims to transform the procurement process for businesses.
Episode 166: Communicating the Relevance of Your Product to the Customer with Avi Bhagtani at Digitate
Avi Bhagtani, Chief Marketing Officer at Digitate, provides valuable insight on marketing leadership, honed by his technical background. Avi gained important experience on the technical product side of the business before transitioning to his role as CMO. He talks about how advantageous this kind of exposure has been to his career as a marketer and how his technical capability allowed him to deliver value to the customer in a much clearer way.
Episode 165: Building a Brand That Turns Customers Into Heroes with Kevin Alansky of Jedox
Kevin Alansky, Chief Marketing Officer at Jedox shares a treasure trove of marketing experience on today’s show. Kevin started his career in marketing at the tail-end of the advertising era. This allowed him to witness the transformation of digital marketing.
Episode 164: Building a Future-Proof Marketing Team with Lindsay Boyajian Hagan at Conductor
Lindsay Boyajian Hagan, Vice President, Marketing at Conductor, shares valuable marketing information. Particularly in the digital space, marketing has changed; planning ahead is essential for success.
Episode 163: Mitigating the Risks of Digital Transformation With Democratized Cybersecurity with Nick Lumsden of Tenacity Cloud
Nick Lumsden, Co-Founder and CTO at Tenacity Cloud shares great insight on the industry landscape and on personal development for business leaders. Nick’s company democratizes cybersecurity. They accomplish this by providing much-needed tools to businesses that don’t have the enterprise scale for a dedicated security team.
Episode 162: Understanding and Learning From the Cheat Codes of Marketing with Ed Breault of Aprimo
Ed Breault, Chief Marketing Officer at Aprimo, talks about his profession as a marketer and its relevance to his company. Aprimo is responsible for digital asset management, focused on content. Ed is very familiar with this, being a podcaster himself.
Episode 161: Generating More Revenue Through Customer-Centric Sales and Marketing Integration with Tracy Kraft of Demandbase
Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase shares valuable marketing leadership insights on today’s show. Tracy’s role at Demandbase focuses on revenue marketing, a function that works closely with sales. She is also familiar with the company’s thrust to use software to help marketers succeed in account-based marketing.
Episode 160: Digital Marketing Leadership and Providing Value to Customers with Amanda Elam of Bloomreach
On today’s show, Amanda Elam, Chief Marketing Officer at Bloomreach, shares valuable insights into digital marketing leadership. Amanda is a seasoned marketer and supports ecommerce customers.
Episode 159: Successfully Leading a Services Business and Retaining Talent with Steve Baines of Apps Associates
Steve Baines, Vice President at Apps Associates, shares valuable leadership lessons. He brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition.
Episode 158: Leveraging Marketing Expertise To Build a Great Company Culture Around People with Raj Sarkar of 1Password
Raj Sarkar, Chief Marketing Officer at 1Password, shares key leadership insights and marketing expertise. He brings a wealth of perspective coming from very successful startups like 1Password and Atlassian.
Episode 157: Growing a SaaS That Helps SaaS Companies Sell with John Street of Pax8
John Street, CEO, Chairman, and Founder at Pax8, shares his startup journey on the show. Pax8 provides smaller SaaS companies with great products which have much-needed marketing reach. Providing a marketplace for them gives them the advantages of a collective platform that can attract potential customers.
Episode 156: Communicating With Your Audience and Success Factors in Marketing with Moni Oloyede of Fidelis Cybersecurity
Moni Oloyede, Director, Marketing Infrastructure at Fidelis Cybersecurity, shares her simple yet valuable expertise on marketing success factors. It all boils down to communicating with your audience.
Episode 155: Efficient and Intelligent Knowledge Management by Connecting to the Right People with Peggy Choi of LYNK
Peggy Choi, Founder & CEO at LYNK shares how knowledge transfer and management greatly impact companies. Peggy is using AI to solve the business problem of efficient knowledge management.
Episode 154: Success Stories in Entrepreneurship Start With Setbacks with Marion Mariathasan of Simplifya
Marion Mariathasan, CEO & Co-Founder at Simplifya and Chairman & Founder at Ceylon Solutions, shares his serial entrepreneurship journey. Behind the success, Marion has had his fair share of stumbles. He shares a few of these along with the lessons that came from them to help share and build the entrepreneurship community.
Episode 153: Improving Sales Through Intrapersonal and Interpersonal Skills with Phillip K. Naithram of DC Local Leaders
Phillip K. Naithram, Founder, DC Local Leaders shares his views on the power of connection and networking. He differentiates his podcast by connecting people in technology, government and military. This corridor is an extremely important one. It has always been a consistent contributor to growth and economic activity.
Episode 152: Growing Your Company Smartly Through Customer Success with Firaas Rashid at Hook
Firaas Rashid, Founder and CEO at Hook shares his insight on the value of customer success in B2B software. Customer success is a function that works directly with active customers after they’ve signed on. The role of customer success varies across different companies and according to their strategies. Rashid simplifies his outlook on customer success, he sees it as continuing to provide customers with the value of their purchase. This can come in the form of onboarding, service delivery, or being a consultant to the customer so they maximize the software features for their business.
Episode 151: Using AI to Improve Employee Engagement Without Disrupting Their Work with Samir Diwan of Polly
Samir Diwan, Co-Founder and CPO at Polly talks about throwing in technology to improve engagement. Technology and AI are often construed to be at odds with human resources. Diwan changes this up by using AI to help gain insights and not be intrusive to workflows.
Episode 150: Developing Business Communities Using Cloud Software with Eric Schmidt of Glue Up
Eric Schmidt, Co-Founder and CEO at Glue Up, thinks entrepreneurs can improve their success through communities and interactions. A move to China made him realize the need for technology to grow communities with other business leaders. The pandemic transformed his product from a nice-to-have to a must-have for business associations and chambers of commerce.
Episode 149: Creating Open Source Software Along With a Viable Commercial Design with Tim Hinrichs of Styra
Tim Hinrichs, Co-Founder and CTO at Styra, talks about his startup journey and growth strategy. Hinrichs and his co-founders created an open source language that powers authorization and policies. This is significant for cloud software, back-end systems, applications, and almost everything digital.
Episode 148: Getting Ahead in Marketing Through Research and Innovation with Chris Cheatham of Bold Penguin
Chris Cheatham, Product Evangelist at Bold Penguin, shares clever insights on his journey from startup to acquisition. He founded RiskGenius as a means to revolutionize insurance policy reviews through AI. The company made big waves attracting the attention of Bold Penguin who then acquired it. Exits like these are considered success stories by many business leaders.