Jake Jorgovan Jake Jorgovan

Episode 166: Communicating the Relevance of Your Product to the Customer with Avi Bhagtani at Digitate

Avi Bhagtani, Chief Marketing Officer at Digitate, provides valuable insight on marketing leadership, honed by his technical background. Avi gained important experience on the technical product side of the business before transitioning to his role as CMO. He talks about how advantageous this kind of exposure has been to his career as a marketer and how his technical capability allowed him to deliver value to the customer in a much clearer way.

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Jake Jorgovan Jake Jorgovan

Episode 163: Mitigating the Risks of Digital Transformation With Democratized Cybersecurity with Nick Lumsden of Tenacity Cloud

Nick Lumsden, Co-Founder and CTO at Tenacity Cloud shares great insight on the industry landscape and on personal development for business leaders. Nick’s company democratizes cybersecurity. They accomplish this by providing much-needed tools to businesses that don’t have the enterprise scale for a dedicated security team.

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Jake Jorgovan Jake Jorgovan

Episode 161: Generating More Revenue Through Customer-Centric Sales and Marketing Integration with Tracy Kraft of Demandbase

Tracy Kraft, Vice President, Global Revenue Marketing at Demandbase shares valuable marketing leadership insights on today’s show. Tracy’s role at Demandbase focuses on revenue marketing, a function that works closely with sales. She is also familiar with the company’s thrust to use software to help marketers succeed in account-based marketing.

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Jake Jorgovan Jake Jorgovan

Episode 152: Growing Your Company Smartly Through Customer Success with Firaas Rashid at Hook

Firaas Rashid, Founder and CEO at Hook shares his insight on the value of customer success in B2B software. Customer success is a function that works directly with active customers after they’ve signed on. The role of customer success varies across different companies and according to their strategies. Rashid simplifies his outlook on customer success, he sees it as continuing to provide customers with the value of their purchase. This can come in the form of onboarding, service delivery, or being a consultant to the customer so they maximize the software features for their business.

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Jake Jorgovan Jake Jorgovan

Episode 150: Developing Business Communities Using Cloud Software with Eric Schmidt of Glue Up

Eric Schmidt, Co-Founder and CEO at Glue Up, thinks entrepreneurs can improve their success through communities and interactions. A move to China made him realize the need for technology to grow communities with other business leaders. The pandemic transformed his product from a nice-to-have to a must-have for business associations and chambers of commerce.

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Jake Jorgovan Jake Jorgovan

Episode 148: Getting Ahead in Marketing Through Research and Innovation with Chris Cheatham of Bold Penguin

Chris Cheatham, Product Evangelist at Bold Penguin, shares clever insights on his journey from startup to acquisition. He founded RiskGenius as a means to revolutionize insurance policy reviews through AI. The company made big waves attracting the attention of Bold Penguin who then acquired it. Exits like these are considered success stories by many business leaders.

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